The Use of Conversation Mapping Techniques In a Content Strategy

Conversation Mapping Techniques

The Use Of Conversation Mapping Techniques in a Content Strategy

A positive interaction can be built with the customer through a proper set of conversation marketing techniques. It is in fact a process of getting a diverse set of ideas as feedback from a particular set of audience. The audience for a product may have different needs while accessing a website. Hence, the aim of a website is to condense the views of the audience. There are many such techniques that are used in a website to increase the conversation rate. Ahead we shall see some of them.

Prominent Conversation Mapping Techniques

Out of the common conversation mapping techniques, some of them are prominently used by the organizations. The following are some of them:

Keyword research

A refined keyword research helps in searching and finalizing the best place for marketing the product. It then focuses the right word that the users intent to commonly search for while looking for a product or service. Additionally, the conversation mapping techniques also provide answers to all the queries of the users. Hence, while conducting a keyword research, they SEOs might come across two kinds of keywords. These are functional keywords and informational keywords. These also help in getting the emotions of the people.

Content audit

Content is in fact one of the major sources of Returns of Investment to the website. Hence, it is suggested that the best keywords are used in the content. Additionally, it helps to get prepared for the achieving of future goals. Moreover, such conversation mapping techniques help in creating awareness in the readers about the contact of clients with the organization. Similarly, sometimes, crisp content works better than voice. Finally, it answers all the queries of the users.

Content planning

Planning the content is a crucial step involved in the conversation mapping techniques. It furthermore creates an opportunity to generate better conversations. Also, it foresees the effective usage of content in the near future. Moreover, with the use of eye catchy and attractive infographics, the visitors can be hooked on to the website for long time. Another step used to gain more audience is to answer all the queries of the users.

Steps used in Conversation Mapping Techniques

All the way, the prominent conversation mapping techniques have been discussed. Further ahead are some of the steps used in the process:

Audit your site

Before starting to use the content mapping techniques, place goals behind using them. Secondly, go through all the pages of the website and self-evaluate them. Once restructured, the site should then be compared with the original. One must also remember to link the site, both internally and externally to the pages with more traffic. This is suggested so because of the fact that proper linking increases the traffic to the site.

Restructure at once

Once in a while, it is good to visit the site on the whole and check for the most lacking areas. Similarly, the aim of a website is to make the visitors go through the entire website at least once and hook them to one specific page. It is further a known fact that there should be logic in the arrangement of information. When read in the reverse order too, it should sound meaningful and recollect able.  Besides all this, the users should be able to access the website in a jiffy.

Have a good site map

When infographics is added to a website, the site is made to look better. It further helps the users to know what pitfalls the competitors are looking for. Coupled with having a good site map, it  will be good to add contents to the inner pages too.  This therefore makes it understood that the information security should be provided for all the contents. Coupled with these things, it is made clear that the efficiency of the site gets improved.


I believe that this article has helped you to know about the various conversation techniques. If you have any doubt regarding this topic, please make sure to comment on your ideas. Dotz Web Technologies is one of the best web development company in India. We offer services in digital marketing, branding, website design & maintenance, SEO optimization, and content marketing.


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