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quality links

7 Factors Google Uses To Evaluate quality links For SEO The inbound links are the most powerful benefits in the world of online marketing. The quality links pointing to your website pass authority to your site making it trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it will be in searches. It infers that there would be more traffic and brand visibility. Google makes sure that you cannot spam quality links across the web to manipulate rankings without getting a Google penalty. Everyone could judge quickly whether a quality link is......

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Google EAT score

How to improve your EAT score on Google? Google EAT score is something that matters more while looking into the score of a website in total. It also affects the ranking of the website in total. EAT according to Google stands for Expert, Authority and Trustworthiness. Thus, Google EAT score affects the ranking of the page and helps in producing better quality content and fetches better ranks. A website with a competitively good Google EAT score is always preferred by the clients who wish to explore and procure their services. Every organization......

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Online Branding

Why is digital marketing better for Branding?  Branding is defined as the strategy to associate a logo, name or tagline to a product that identifies and differentiates the product from other products. Digital marketing for branding is adopted commonly rather than conventional methods. When a person hears the word ‘Amazon’ he thinks of the e-shopping site rather than Amazon forest. Such is the impact of digital marketing and branding. While many use marketing and branding synonymously, some marketers won’t agree with it. As per their opinion, ‘Marketing is pushing while Branding is pulling’.......

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Social Media Listening

How does Social Media Listening benefit the SEO? Social Media Listening (SML) is one of the most important aspects when included in the activities of an SEO. This tool helps in finding out which keyword in particular rates the most according to the lists in Google. It helps in finding the most used tool that is prominently typed by the users. Then it suggests in including the same in the SEO’ s list of keywords.  There are some tools that benefit the SEO and helps in improving the Social Media Listening skills.......

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SEO tools

Want to improve the SEO score? Top 7 SEO tools in the industry We, as human beings would not have reached anywhere if we did not have tools. So is the case of  Digital marketing. SEO being the most important module of digital marketing, have many tools. SEO tools will help you to maintain the website better, analyse the performance and prepare new strategies. In no particular order, here are some top SEO tools you need to use for improving the SEO score and website ranking. Here is the list of top......

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rebranding

Rebranding – 5 Factors to Keep in Mind Change is the only constant in this world. When the attitude, lifestyle, interest of people and technology is growing at a faster pace, a business always needs to keep up the pace. They need to rethink and redesign existing business strategies and in some cases redefine the identity. This is known as rebranding. Rebranding is defined as the process when a new name, logo, symbol, tagline or strategy is adopted or changes are maintained in order to create a different identity or differentiate from......

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Negative SEO Tactics in 2018: How to Fix Your Site After It Is Attacked

Negative SEO Tactics in 2018: How to Fix Your Site After It Is Attacked In the field of digital marketing, there are competitors willing to wreak have on your site. This would result in making their own site more visible to search engines, more effective conversion and sales vehicles. As a set of tactics, negative SEO is not new. Negative SEO is there since the beginning of the industry. The procedures used today have grown and the digital marketers who hire them are increasingly knowledgeable. What is Negative SEO? Negative SEO is......

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mobile app

Biggest Mistakes To Avoid While Building A Mobile App Planning to start a new business or expanding your present business? Then, you have thought about developing a mobile app and it is a good idea. Presently, the mobile app has become very popular and it makes a way for new and creative business ideas. But, the main problem is especially for the smaller-sized businesses as they are trying to figure out the right approach to mobile app development. So, while building a mobile app be careful about the mistakes that should be......

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Top 10 Android Development Platforms For App Developers A business can either build their own Android development platforms or buy third-party products available on the market. As the mobile ecosystem is expanding on a daily basis, businesses are creating apps to capture connected consumers. Mobile apps should be developed for both iOS and Android.   Android is an open platform being used by millions of users worldwide to help reach a larger audience. Various android development platforms that are getting updated on a daily basis. Android development platforms has unique features so decide......

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top marketing trends

Top 9 Marketing Trends You Need to Look Out in 2018 All successful marketers are finding new TOP marketing trends that they could help in gaining over their competitors. Digital marketers are analyzing the marketing trends and preparing to have the best chances of setting their companies for success. As we head into 2018, the time has come to identify top marketing trends for the year. Properly applying TOP marketing trends to your marketing strategy will improve customer engagement. This would result n acquire more customers in your business this year. So, here are the......

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